Sales are the core to business – you don’t need us to tell you that.
The key to driving sales, is a motivated and hungry sales team. Unfortunately, having the perfect sales team is often easier said than done.
Sales can be difficult, and salespeople are humans. It’s important to use the correct tools to motivate your team, so they’re constantly looking to reach new goals, and earn more for themselves and your company.
One of the best ways to motivate your sales force is by using the “10X Rule”, invented by legendary sales trainer Grant Cardone.
What Is The 10X Rule?
Put very simply, the 10X rule is taking any goal you’ve set for your company or sales team, and multiplying it by 10.
So if a goal is to increase revenue by 5%, using the 10X rule, you’d increase that goal to 50%.
Now… this might seem crazy at first glance. But the psychology behind it is incredible.
First, it’s a fact that a lot of the time, we fall short on goals. And that’s okay. With the 10X rule, even if we fall short, we are MUCH, MUCH further ahead of our original goal.
The reason why we fall short on goals is because we underestimate what it will take to accomplish them. By using the 10X rule, we attack goals with overwhelming force, causing us to accomplish much more than we originally thought possible.
Second, as humans, we can only work so much. However, there is a MASSIVE range of results we can get for the same amount of work. For example, Warren Buffet makes a LOT more with his time, than a construction worker – even if the construction worker arguably does more work.
The reason for this is leverage. Warren Buffet has determined the best way to leverage his time, to get an incredibly massive return on it. The construction worker, on the other hand, is leveraging his time for a comparably much lower return.
What the 10X rule does, is force you and your sales team to think in terms of LEVERAGE. Because suddenly, instead of focusing on a “realistic” goal, the goal is through the roof.
Usually, 10X goals are impossible to hit if you just kept working the same way you were working before. In order to hit a 10X goal, something fundamental must be changed about the process.
This will allow both your organization and sales team to think outside the box, and determine more efficient ways to leverage their time.
The 10X rule is incredible to watch in action, because it will teach your team one thing: working for 10X the results is just as difficult as working for 1X!
It’s not that the 10X goal requires vastly more work. Instead, the 10X goal requires more leverage, and more creative thinking. Funny enough, just thinking of goals with a 10X mindset, will often instantly give you solutions to reaching the much larger goal.
By using the 10X rule, you can dramatically increase the productivity and motivation of your sales team, and blow past any goals you’ve set for your company.
Give it a shot!