How You Treat Your Clients Can Make All The Difference

How You Treat Your Clients Can Make All The Difference

Last Updated on January 20, 2021

Client CentricJay Abraham, one of the most successful marketers of all time, has a unique strategy. It’s one that, when followed, will lead to massive customer loyalty, and will absolutely increase your revenue over time.

He calls it, the strategy of preeminence.

What preeminence means, is being the absolute best. Not just better than everyone… but a “no-brainer” better decision.

Preeminence isn’t so much a practical strategy, as it is a philosophy.

The philosophy is in how everyone in your company treats the customer.

In fact, Jay Abraham doesn’t even like referring to customers as customers! Instead, he calls them clients.

Why? Because a client is someone who you look out for – someone whose interest you hold close to your heart.

As a business grows, it can become less personal. The more employees there are, and the more systemized the business is, the less the customer is usually thought of.

By using the strategy of preeminence, the client is ALWAYS first.

Whatever can be done to make the client happy, or improve the value that can be offered to the client, needs to be done, and needs to be done now.

This is a company wide philosophy. It should be the most important thing on your employee’s minds. And it should be the most important thing on the executives’ minds.

How Preeminence Makes You More Money

A big factor of preeminence, is providing your clients with value even BEFORE they have purchased anything.

At first glance, it might seem like this is a losing strategy for business. After all, the entire goal of running a business is generate as much capital as possible.

As you’ll see, keeping the client first, and generating capital, are not directly opposed. In fact, they work synergistically together, to grow the business in ways that most business owners can’t even imagine.

Take companies like Chick-Fil-A and In-and-Out Burger.

These are companies that put a MAJOR emphasis on serving the customer.

When you go to a McDonald’s or Wendy’s, often you’ll be greeted by employees who… well, aren’t exactly happy to be serving you.

But if you go to a Chick-Fil-A or an In-and-Out Burger, you will always be met with a smile. You can tell the employees are enjoying working together.

At Chick-Fil-A, whenever you ask for something, the employees will answer with, “My pleasure”.

Although both these companies are technically “fast food”, they are in a league of their own, and have to do very little advertising to get new customers.

The customers they do have are often “clients for life”, and are walking advertisements for their business.

This is what happens when you take preeminence to heart. When you put the client first in every aspect of your business, the client comes to love giving you money for your products and services.

After all… we humans love to buy! And we love to buy from people who respect us, and treat us well.

Last Updated on January 20, 2021