Do Small Businesses Need Call Recording?

Do Small Businesses Need Call Recording?

Small Business Owner using Call RecordingIn the past, large businesses were the only organizations to use call recording solutions. Today, however, call recording is becoming more affordable, making it more accessible to small and medium-sized businesses. With recent developments in technology, call recording systems are easier to install, require less maintenance, and are lower in price. This makes them a cost-effective benefit for small businesses. If you run a small business, you likely already know how challenging it can be to compete with large companies that have equally large budgets. Customers expect the same high-quality service and communication from you, even though you are working with a smaller staff and fewer resources. The tools of a small business call recording system can help you to improve your customer service and your record-keeping. You’ll be able to provide your customers with the information they need and reduce your liability. These are significant benefits that are now available to businesses of all sizes.

Be able to confirm customer and order information

When you’re running a small business, it’s easy for things to get hectic. You probably have a system in place for recording orders or other customer information from phone calls, but sometimes that system can break down. Maybe you forgot to enter a couple of numbers into an invoice. Maybe you lost the post-it note you used to write down a customer’s phone number. With call recording, you’re covered. You’ll have a saved record of every call, so you can always find that information again. If you need to verify details from a purchase made over the phone, or if you need to remind yourself of what a customer said during a conversation, you can. Each call will be securely saved. You’ll never have gaps in your record-keeping again.

Protection from liability issues

For a small business, a dispute with a customer or supplier can be devastating. Call recording can provide you with some protection from these risks. Without call recording, oral agreements can be risky. There’s no way to prove what a customer said or what you said. With a call recording system in place, however, you’ll always have a record of your conversations. This means that you can reliably show exactly what you discussed over the phone. Call recording eliminates “he said, she said” back and forth, and it eliminates uncertainty. This is great protection for your business.

Track customer service

Even if your staff is small, it’s impossible to monitor each employee at all times. Call recording can help you to keep track of your staff’s performance on the phone. By reviewing a number of recorded calls, you can see if your employees are following your customer service best practices. You’ll be able to identify any areas of weakness and train your staff to keep customer service satisfaction levels high. Call recording is also an invaluable tool if you need to address a customer complaint. If, for example, a customer complains about a phone interaction he or she had, you’ll be able to listen to that call to understand exactly what happened. Then you’ll be able to address the customer’s concerns more accurately.

Easy maintenance

You may have an idea of call recording systems being complicated and difficult to maintain, but with modern technology, that’s hardly the case. Today, most call recording solutions primarily use standard PC hardware. This means there are few proprietary parts to keep your solution working.  Most call recording solutions also come with a variety of tools that make them easy to use. Versadial’s call recording software, for example, includes options to generate call reports, archive calls automatically, send emails of recordings, and more. This makes it easy to track all of your calls. If you run a small business, you need a system that is easy to run and maintain because there are already so many demands on your time. 

If you own or manage a small business, a call recording solution may be a tool you need to improve your record-keeping, reduce your liability, enhance your customer service, and keep demands on your time to a minimum. These systems are no longer unaffordable for small businesses; you can use the same great tools that large enterprises use to facilitate their communications. Best of all, call recording solutions can be customized to fit your business’s needs.