Does Your Business Have a Back End?
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Does Your Business Have a Back End?

One of the most important parts of building a highly-profitable business is increasing the total value per customer. Value per customer is a metric that defines exactly how much a customer is worth to your company in the long-term. For example, if you sell a product worth $129, and your average customer buys five times, then your total value per customer is $645. Now, a great way for a business to multiply income quickly, is…